<i style=""><font face="Myriad Pro" style=""><span style="color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);">There is nothing more ‘now’ than&nbsp;</span><a href="https://martechseries.com/?s=influencer%20marketing" data-wpel-link="internal" target="_blank" rel="follow noopener noreferrer" style="margin: 0px; padding: 0px; vertical-align: baseline; background: rgb(255, 255, 255); color: rgb(237, 27, 36); outline: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0.196); transition: color 0.15s ease 0s;">influencer marketing</a><span style="color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);">. And yet, it seems to live in the past. No pricing standards, no performance assured and no possible scaling make this type of advertising seem like the misunderstood kid in class. But the truth is, its potential can be tremendous. It is just a matter of applying it in the right way. And the right way is to use programmatic: the discipline that allows buying advertising space through a platform in a systematic way.</span></font></i>